President, Roos Advisors; HR Specialist
(B.A., International Relations, Brigham Young University; M.S., Human Resource Management, Utah State University; DiSC-Certified Workplace Facilitator and HR Senior Professional, SHRM)
Bruce is President of Roos Advisors and a seasoned HR Specialist and Executive Coach. At Roos Advisors, Bruce directs the team’s day to day sales, marketing and operations and facilitates instructional seminars on diversity, effective communication, management and leadership training in the workplace. At Utah State University, he directs the Masters of Human Resources Executives program and teaches both graduate and undergraduate courses for the program. He is also a private consultant and a featured guest speaker at various local and national events, including the annual BERSIN Learning and Development conference.
Prior to joining Roos, Bruce served as Chief HR Officer at Extra Space Storage (the second largest storage facility in the US), working them through their transition from a privately held company of 150 employees across 38 properties to a publicly-traded company of 3000+ employees across 1100 properties.
Bruce and his wife Becky currently live in Salt Lake City, Utah and are the proud parents of four children and grandparents to four exceptional grandchildren. In addition, Bruce is very active in local and international chapters of his church community.
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